I discovered Run For Cover Records while searching for emerging rock and alternative bands. Inspired by their dedication to promoting new artists and connecting with a younger audience, I reimagined their brand identity for a student project. My designs capture the energy of indie rock and create opportunities for fans to engage with the music and each other.
RESEARCH
From my research into RFC’s mission, history, and community, I found their audience to be Gen Z and Millennials (of all genders) seeking connection through music, online or at small venue shows. I then strategized a brand approach that captured their passion while attracting new audiences.
Run For Cover's logo features sound waves radiating from a central point in negative space, symbolizing both a vinyl record player and the label’s emphasis on physical music. The solid base with rounded tops represents RFC’s steady foundation for artists while fostering creative freedom. The bold, all-caps Noka typeface reinforces the label’s strong, supportive presence for passionate creatives.
I use sound waves activate the imagery and visualize the energy and passion in the music. I also use color treatments in some images to better integrate them with typography. Additionally, the website forum acts as a community space where those can connect over their mutual music interest.
I use strong, saturated colors and a variety of typographic approaches (outline, different scales) in a poster series in order to attract audiences. A vinyl record of select tracks from different RFC musicians acts as a special collectable item that establishes the label in a physical space and works to enhance the music's value.
This project provided valuable experience in audience research and applying that insight to both a music label and its broader community. Design has the power to shape not only visuals but also the way people engage with and experience music. I look forward to further exploring how graphic design can give music its most meaningful and impactful identity.
